It’s 2020 and it’s a jungle out there folks. So put on your safari attire and strap on the elephant rifle cause its about to get real….
Real competitive that is. Your competition is relentless, consumers are more scrupulous, and costs of marketing your business are going thru the roof.
So where does search engine optimization fall into this battle scene? Is there even a place for optimizing your blog in 2018? To that we answer a wholehearted YES. Certainly we’re a bit biased when it comes to SEO, but the numbers don’t lie:
So with those numbers in mind, optimizing your site should be priority # 1 in 2018…and if its not, or hasn’t been up until this point, you’re already falling behind in the pack.
With PPC costs rising out of control and display ads losing their effectiveness, SEO can yield a very respectable ROI, and dollar for dollar, is still a really solid long term play.
While every dollar invested in paid ads gets you a 1:1 ratio of “impressions” or views, every dollar spent in optimizing your site can yield exponentially more clicks, views and engagements over time (sometimes for years to come).
Additionally, because a main focus of SEO is the generation of high quality content, your links and brand name are often shared organically (and sometimes virally) by others as people find your content useful or relevant to them and their social or work circles.
In fact, one press release submitted for SEO (i.e. backlinks) can go viral across news syndication to the tune of 100s of thousands of sites, reaching an audience of millions overnight. This is especially true if your syndication gets picked up by Google News.
Thus, in the above example, your $125 press release may have yielded an ROI reaching into the 1000s% range.
Can be Effectively Executed on any Budget
Whereas with paid media and ads your dollar only goes so far. If you have a fixed budget of $500/mo that $500 comes and goes with the clicks and impressions never to be seen again.
With search engine optimization, you can allot as little as ZERO dollars (or rather some sweat equity) or as much as your budget will allow.
No matter which scenario your organization falls into you can find creative ways to execute and ENTIRE optimization strategy on a shoestring budget and still yield solid results.
The following are a few “low to no cost” suggestions:
The above are only a handful of ways in which you can quickly, efficiently, and cost effectively launch an optimization campaign that is certain to get your site the visibility it deserves in no time flat.